Tessera is built by people who run retention for a living.
Tessera comes from Audens Media, a founder-led email and SMS agency for DTC brands. Here's who is behind it and why it exists.
Hi, I'm Aaron.
I studied marketing at Cleveland State and graduated in 2024. In 2025 I joined the in-house team at a fast-growing DTC brand as Head of Retention and SEO. The email program had about 20,000 subscribers, no signup form and roughly one campaign a month.
I rebuilt it one layer at a time: a signup form so the list could grow, then flows, then a real send calendar, then weekly testing against the data. Ten months later, monthly Klaviyo-attributed revenue was 10x higher.
I started Audens Media in 2025 to bring that system to other DTC brands. We run email and SMS for brands like Blackline Car Care, Gainful and Stealth Supply.
Tessera is the next layer. It came out of the problems we kept hitting inside those programs, and it's built by the same team that sends the campaigns.
- 2024Marketing degree, Cleveland StateGraduated with the theory. Went looking for the proof.
- 2025Head of Retention and SEO, in-houseInherited 20,000 subscribers, no signup form and one campaign a month.
- 2025Founded Audens MediaStarted bringing the same system to other DTC brands.
- 2026Started building TesseraA wallet pass push channel, built by the team that runs the campaigns.
The work behind the software.
We spend every week inside email and SMS programs. These are results from Audens Media client accounts.
These are Audens Media agency results for email and SMS, not Tessera results. See the case studies.
Why we built Tessera.
Three things we kept running into while sending email and SMS for brands.
SMS gets expensive
Every text carries a fee, and the bill grows with the list. A wallet push has no carrier fee.
Some brands can't text
Carriers restrict some product categories. Those brands still need a way to reach the lock screen.
An app is too much to ask
Push normally means building an app and getting people to download it. A wallet pass takes one tap.
Software from the people who use it.
Built by operators
We plan campaigns and build flows every week. Tessera is shaped around that work, so it fits how a retention team already runs.
Founder-led
Audens stays founder-led on purpose, and so does Tessera. When you book a demo, you talk to me.
Talk to the person who built it.
Book 20 minutes with Aaron. We'll walk through how a pass would look and work for your store, and whether it's a fit yet.
Open the booking calendar →Prefer email? aaron@audensmedia.com